A collection of resources on branding, project planning and business marketing.
Setting the mood – a quick guide to colour
Colour is a strong and effective communication tool that can quickly deliver a message, set a mood or evoke emotion in the blink of an eye.
Colour is a strong and effective communication tool that can quickly deliver a message, set a mood or evoke emotion in the blink of an eye.
This summarizes all the factors that can impact your communications strategy in one document is essential to keeping in track at all stages of the development of a website, product or marketing initiative.
6 Essential steps to project success
Whether you're improving work-flow, starting a new venture, updating your website, an app, promoting a product & services, these steps will confidently set the foundation for success.
Whether you're improving work-flow, starting a new venture, updating your website, an app, promoting a product & services, these steps will confidently set the foundation for success.
Let's consider all the determining factors that influence customers such as personal preferences, product style, quality experience, technology, usefulness and appropriateness.
These 6 Core Design Principles inform the creative process and provide a whole approach to doing business and serving customers by considering both the aesthetics and functionality of the product, service, communication.
How to create guidelines to control your brand identity
Creating an organized way to document and share your company's identity usage standards ensures that your distinctive brand personality and relevance is never compromised.
Creating an organized way to document and share your company's identity usage standards ensures that your distinctive brand personality and relevance is never compromised.
If you're doing staff training or leading a team, adults learners need a reason to learn, freedom to learn in their own way and opportunities to practice their new skills hands-on. These learning styles and techniques that can be applied to engage learners.
Getting ready for the online world.
Foundation Reads
The One to One Future: Building Relationships One Customer at a Time. Don Peppers and Martha Rogers, PH.D.
Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty. Patrick Lencioni.